Kudos

10 Behavioral Science concepts & examples for better creative problem-solving

Partial summary of Andrew Chen's the Cold Start Problem

5 quality of life improvements for PMs

11 non-obvious ways to come up with product & feature ideas

Live Tweeting Lenny's PM Fundamentals Course

Why do certain friends need "jobs" at parties?

Product Discovery in one tweet

Hopewell Health

Problem
Help those with kidney disease avoid dialysis by making it easier to raise awareness of their need for a kidney donor.

Solution Part 1
Asking for an organ is incredibly awkward. We built software that generates microsites to make it easier to raise awareness of their need. Johnson's Hopewell site

Solution Part 2
We interviewed real donors who answered specific questions from prospective donors and then hosted them in short-form video format: Hopewell Donor Alumni

Dickey's Goodbye & Good Riddance

Doc Evan's 40th

My Wife's 40th

Cake Insure

Problem
Help a 100-year old Workers' Compensation company reinvent their brand and product. Our goal was to go from a purchase process that often lasted over a month to the ability to be able to buy in less than 5-minutes on your phone.

Solution
Through competitive testing, we learned that the issue preventing customers from buying online was the inability to match their business to an insurance classification.I worked with our data scientist to create Arthur, a snarky NLP algorithm that lets customers describe their business in their own words (free text), and Arthur figures out the classification for them.In our first year, we achieved:

  • 74 NPS

  • $2.2M in revenue

  • 95% underwriting accuracy

  • 88% of purchases require no human touch

  • ~6 minutes: Average time to purchase

  • “This is the easiest insurance I have over obtained.” - Gordon Arbuckle, Arbuckle & Co, Boulder, CO